OUTSIDE|PR

OUR MISSION

OUTSIDE|PR IS A BOUTIQUE PUBLIC RELATIONS AGENCY LOCATED NORTH OF SAN FRANCISCO IN THE MARIN HEADLANDS. 

Who we are: A passionate team of communicators, athletes, writers, activists and outdoor enthusiasts obsessed with building active lifestyle brand recognition across all levels and forms of media.

What we’re good at: Unique among outdoor-oriented PR firms, we don’t work in a silo, even one as big as the outdoors. We feel our clients deserve as much large-scale media attention as any other consumer goods industry, so that’s what we deliver. We’re as comfortable talking to the Wall Street Journal as we are Gear Junkie, which is why our partners range from brands as large as Strava and Red Bull to as core as Injinji and Buff.

How we do it: By placing relationships, creativity and authenticity above all else. We live and breathe our brands, engage with our consumers, revere our media and leave no stone unturned in our pursuit of excellence — but we always leave no trace in our pursuit of outdoor adventure.

OUR SERVICES

  • Endemic + Mainstream

    We are a boutique agency that produces big-firm results without big-firm costs. Our clients have appeared in such media as the New York Times, USA Today, Wall Street Journal, Sports Illustrated, the Today Show, CNN and CBS News. They have also appeared in Wine Spectator, Gear Junkie, Sacramento Bee, and everywhere in between. OutsidePR is absolutely unique in being able to not only work closely with endemic media, but in our strong connections to mainstream consumer media. Each client deserves a strategic plan that works for them, so nimble, focused, results-driven outreach is our bread and butter.

  • Media Experiences

    Pop-up showrooms, big trade shows, overnight media trips, local trail-runs and multi-day media experiences — we do them all and know how to put the spotlight on you. Face to face time with media, and consumers, is one of the most valuable components to brand storytelling, and an efficient and authentic way to create lasting opportunities.

  • It happens.

    We can’t name names in this most sensitive of PR niches, but behind the scenes, we’ve done it all. Product recalls. Law firm failures. Offensive ad campaigns. Predatory lending practices.

    Our agency has ninja-like experience in this dark art, and while we hope you don’t have to call on us for this purpose, it’s nice to know we’re here for you.

  • Full Scope.

    Publicity is called “Earned Media” for a reason – it takes great relationships built over many years, a high degree of credibility and an artful eye for news. Using our comprehensive knowledge of all media, especially in the outdoor and endurance industries, we can work with any budget to create a meaningful media plan aimed at maximizing your budgets. Do you have to advertise to get media coverage? Not at all. But it certainly doesn’t hurt.

  • Influencers and Ambassadors

    Our dynamic media space is evolving at an increasingly rapid pace, and so do we. Strategic influencer, ambassador and athlete programs can be valued and beneficial additions to a media plan, and we've got ideas for the key players who will help bolster, support and advocate for your brand.

  • Justice, Equality, Diversity, Inclusion & Accessibility

    Navigating and addressing the inclusive space of J.E.D.I.A. - Justice, Equality, Diversity, Inclusivity & Accessibility - is imperative for a successful brand culture, as well as employee development and responsibility. As a team who not only understands the nuances surrounding JEDIA work but also lives within the space, we're honored to have the resources and expertise to educate, advise and work with your team on these important topics and essential opportunities.

  • Creative Services

    Your branding is a reflection of your values, mission and purpose. We're here to help create visual storytelling that highlights those qualities, from rebranding and creative content to graphic design, photography, strategy and basic web development and design.

CONTACT US.

opr@outsidepr.com

207 2nd Street
Sausalito, CA 94965