JUSTICE. EQUITY. DIVERSITY.

INCLUSION. +

In an effort to increase accessibility to and diversity within the outdoor industry, OutsidePR works with a number of justice, equity, diversity and inclusion based organizations on a pro-bono basis every year.

OutsidePR’s JEDIA+ 2027 Program is now open for applications.

Please fill in the form here between June 15-September 30, 2026.

Our 2026 Partners

  • Ma'wa Collective

    Ma’wa Collective is the largest adventure travel company for Muslims, hosting experiences designed and curated for Muslim women in the US and internationally, catering to their unique set of needs that align with cultural and religious values: women-only, beginner-friendly and faith-based practices. Their experienced team of Trip Leaders are members of their community and provide direct support and mentorship to participants throughout their outdoor journeys. Their team believes in the power of adventure and shared outdoor experiences to empower, uplift, and inspire women to push their limits and reach their full potential.

  • PYNRS

    PYNRS is a performance streetwear brand founded by Sidney Baptista in 2020 to create space and opportunity for underrepresented communities in running. Centered around the experiences of people of color through their product development, storytelling/marketing, and opportunities to work with or for the brand, PYNRS now extends beyond apparel into media, experiences, and the PYNRS Network—a platform designed to reimagine ownership and distribute culture in new ways. Baptista’s vision is to flip the script on a traditional apparel company and prove that communities can have shared ownership in the culture and influence they help create.

  • Take the Lead

    Take the Leadis the first-ever running and outdoor industry retreat, co-founded by Alison Mariella Désir and Martha Garcia in 2022, centering the experiences of women and femmes of color, with the mission to validate, support, and lead the change they want to see in the running industry.

OutsidePR is committed to providing opportunities for diverse and varied organizations and individuals to share their mission and to elevate their voices. We believe the outdoors are for everyone! 

Stay Connected

Trying to decide if our program is right for you and your organization? Consider the following:

What is PR, and how can OutsidePR help?
Public relations (PR) is all about telling your story in a way that resonates with your intended audience— getting the right people to notice and support what you’re doing. At OutsidePR, we work with media, influencers, and industry leaders to help brands and organizations build awareness, credibility, and connections.

Over the course of a 4-month project (our current partnership timeframe), you can expect:

  • Strategic messaging and storytelling support

  • Media outreach and press opportunities

  • Social media and influencer collaboration guidance

  • Mentorship on how to navigate the outdoor and lifestyle media landscape

Our goal is to amplify your mission and make sure your story gets seen and heard by the audiences that matter most.

To apply, please ensure that your organization meets TWO out of the three following criteria:

  1. Is a non-profit or NGO

  2. Is BIPOC or LGBQTIA owned, or led/founded by members of a marginalized community

  3. Currently does not have PR support

  4. 2027 Application Form Here

If you're unsure whether your organization meets those criteria, please feel free to join the above email list and let us know how we can help determine if this program is a fit for you.

OUR PAST

PARTNERS

  • The Running Industry Diversity Coalition, led by Executive Director Kiera Smalls, works to unite the running industry to improve the inclusion, visibility and access for Black, Indigenous and other people of color.

  • Varlo Sports, led by founder and CEO Soj Jibowu, co-founder Chief Branding Officer Jacob Brown, and COO Ed Chang, is a Black, Indigenous and Other People Color (BIPOC) owned-and-led cycling and multisport brand, whose mission is to empower all humans to conquer the goals of tomorrow through performance apparel that transcends size, gender, religion and ability.

  • The L. A. Foundation, founded by Kieren Britton, is an inclusive foundation supporting women+, nonbinary adventurers and allies in the outdoors. The L.A. Foundation focuses on empowerment through events, scholarships and education.

  • The Kwek Society, founded by Eva Marie Carney, provides period care and support to Indigenous students and communities through supplies and educational materials. It actively communicates that periods are to be celebrated, to de-stigmatize the “moon time” experience for people who menstruate.

  • Black Girls Hike, founded by Asia Bright, highlights and presents black women and POC in nature through outdoor adventures. While diversifying outdoors and reconnecting BIPOC with all that nature has to offer, Black Girls Hike uses the power of storytelling and experience to seek outside adventures in all areas of the world.

  • Camp Yoshi, founded by Chef Rashad Frazier, along with his wife Shequeita and brother Ron, creates and leads adventure trips where Black travelers and their allies can unplug and reconnect with the wilds of the wider world.

  • Outdoor Diversity Alliance, founded by Teresa Baker, works to address systemic issues in the outdoor industry related to Diversity, Equity, and Inclusion through collective action and centering historically underrepresented communities across gender, race & ethnicity, physical ability, and sexual orientation.

  • AWE Summit Scholarship Foundation, led by founder and Executive Director Sunny Stroeer, is a nonprofit organization focused on advancing gender equity on and off the mountain. Every year, the Summit Scholarship program offers a series of women’s mountaineering stipends to help break down the barriers to entry to the big mountain realm for women from all walks of life.

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